Everyone says they’re building for Bharat. But are they actually showing up there? Here’s what most brands miss - Tier 2 & 3 consumers didn’t go through the same hype cycle. They’re not unlearning anything. They’re ready to jump straight to what’s good, what’s real, what works. That’s not a market to crack. That’s a head start, if you’re willing to show up first. Ahana Gautam, CEO & Founder, Open Secret and our CEO, Abhishek Chakraborty break it down in Episode 1 of Behind India’s D2C Revolution. 🎙️ Watch the full episode here: https://youtu.be/XIiDnwQ7gIY?si=7rl3AG-jIeEJSfdtForbes India #BehindIndiaSD2CRevolution #DTDC #ForbesIndia #D2C #BuildingForBharat #Tier2India #BehindIndiaSD2CRevolution #DTDC #ForbesIndia #D2C #BuildingForBharat #Tier2India