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“Jo utpaad jahan ka hai, wahi banega.” 📍 It started with Darjeeling tea. Two decades later, more than 635 Indian products carry a GI tag, and the goal is 10,000 by 2030. 🇮🇳 But the real story isn’t in the numbers. It’s in what changed for the people behind them. For generations, artisans watched cheap copies of their craft flood the market under their own name. GI finally gave them a way to fight back, along with the credibility to reach buyers far beyond their towns and villages. Crafts that were quietly fading are finding new markets, and in many clusters, the younger generation is coming back to learn what their families have practised for centuries. 🧵 Every GI tag protects a craft, a place, and the community that keeps it alive. At Kaarigo, we bring those crafts straight from the hands that make them to you. ✨ Visit Kaarigo.com #Kaarigo #DTDC #GItags #VocalforLocal #handmade #Kaarigo #DTDC #GItags #VocalforLocal #handmade